Elyanna Debuts in Coach’s Ramadan Campaign

Coach unveils its Ramadan campaign with Palestinian-Chilean singer-songwriter Elyanna at the forefront, embodying the brand’s commitment to individuality and fearless self-expression. A multi-cultural trailblazer known for her authenticity and creative vision, Elyanna perfectly represents Coach’s ethos, The Courage to Be Real—a call to embrace every facet of oneself with confidence and inspire others to do the same.

Set against vivid blue and golden dusk skies, the campaign is a tribute to the warmth and serenity of Ramadan evenings. Elyanna moves through scenes of confidence and possibility, seamlessly blending her identity with Coach’s timeless heritage. From intricate henna to cascading curls and symbolic coins, her presence adds a deeply personal touch, bridging cultural tradition with contemporary fashion. Each detail within the campaign reflects a larger narrative—one that honours heritage while celebrating individuality.

The campaign introduces a fresh perspective on confidence, self-expression, and creating a positive impact, reinforcing Coach’s legacy of inclusivity and empowerment. By embracing elements of her own identity, Elyanna brings an authenticity that resonates beyond fashion, making space for a more diverse and representative vision of beauty.

As the first Middle Eastern ambassador for the house, her role feels both groundbreaking and organic—an artist who mirrors Coach’s values while redefining global representation in fashion. With this campaign, Coach continues to evolve its story, one that encourages people everywhere to embrace who they are with pride.