AMIRI SS25 Collection at Paris Fashion Week
Continuing the AMIRI narrative, Spring/Summer 2025 marks a new chapter shaped by Creative Director, Mike Amiri.
Inspired by Hollywood's icons from the previous season, the collection blends theatrical flair with artisanal craftsmanship and practicality. Exploring contemporary masculinity through modern iconography, it reimagines classic attire with a nod to mid-century Jazz and Big Band aesthetics, seamlessly transitioning from stage to street.
The collection features elongated, relaxed tailoring that reflects a laid-back Californian spirit through a Hollywood lens. Key pieces include double-breasted jackets with dropped peak lapels and subtly flared pants, blending elements of skate culture with formalwear. Three-dimensional pinstripes add structure to casual silhouettes.
Drawing on mid-century Americana, vintage inspirations are revitalized with crystal-embroidered aloha shirts and denim woven with sunny yellow accents and star embellishments. A palette of sun-bleached pastels evokes Southern California nostalgia with shades like blush, soft teal, and faded neutrals.
Embellishments play a starring role, featuring hand-embroidered details and dégradé beading that catch the light, enhancing the allure of windowpane tailoring and shirts. Accessories elevate the ensemble with two-tone loafers, leather dress moccasins adorned with the AMIRI MA emblem, and the reimagined AMIRI Drum bag—a cross-body style reminiscent of a snare drum, now updated with a two-tone MA-debossed leather and a guitar pick clasp closure.
Music remains central, epitomized by a live performance by producer, composer, and drummer Yussef Dayes at the show in the Jardin des Plantes. His jazz performance outdoors encapsulates the collection's celebration of everyday star power, echoing AMIRI's commitment to blending music and fashion seamlessly.
