Maison Margiela’s Co-Ed 2024 Collection Launches in the Region

Inheritance represents a transformative process. When a belonging is passed down from one generation to another, its genetics are modified and advanced. Maison Margiela's Co-Ed Spring/Summer 2024 collection explores the search for individual truth within inherited wardrobes across generations. Creative Director John Galliano portrays this journey by juxtaposing past and present, weaving a narrative around the characters Count and Hen.

In the foyer of Maison Margiela is a projected imagery of a transatlantic ship towering over the roofs of a twentieth-century English port city foreshadows the show. The voyage to America marks a meeting between the parents of Count and Hen, shaping the collection's themes of adaptation and legacy. The garments, reminiscent of steely maritime climates, symbolize the journey of these characters and the evolving nature of their wardrobes.

The theme of customization and adaptation is exemplified through techniques like exfoliage, where dresses reveal their inner construction, and pressage, which leaves creases and drapes as if flattened by a suitcase. Shiny fragments of bows and spontaneous customizations with tape or stitching further reflect this spirit of adaptation.

The collection also explores inherited tailoring, with blazers echoing the nonchalant style of mauvais garçons and incorporating unconscious gestures into their design. Outerwear and suits fuse the tropes of the masculine wardrobe with the classic grammar of the feminine wardrobe, culminating in coats underpinned with sculptural basques.

Accessories like Tabi brogues and spectator shoes, as well as bags and hats, further echo the collection's themes, while nodding to mid-century shapes and the narrative's premise. Through these elements, Maison Margiela's collection speaks to the enduring legacy of inherited wardrobes and the evolving nature of personal style across generations.