The New Originals Jazz Club

Features

Jun 21

The New Originals collection of FW21 is all about music theory. A theme depicting the creative direction of this collection. Taking notes from the rich history of jazz music a well as the theoretical grounds of music.

Accompanying their new collection is the fictional narrative of the TNO jazz club; a rowdy, steamy and music-filled night - a celebration of their new collection as well as an ode to the jazz age - brought to live by their campaign in film and photograph by the talented director Aramis GarciaGonzalez and photographer Iris Haverkamp Begemann.

Besides their carryover styles, you will find a range of new styles. The New Originals continue their exploration of knitwear as well as new items with a more refined technical touch.

Older styles are re-executed and fine tuned to perfection.

Innovation on classics, what’s in a name?