Dubai’s L'AFSHAR Unveils Collaboration With Samsung

Renowned for its architectural precision and modern aesthetic, L’AFSHAR has teamed up with Samsung to unveil “The Flipside Collection”—a daring collaboration that reimagines luxury accessories for a generation defined by creativity and self-expression. Including five distinctively designed bags, this capsule merges contemporary sophistication with a playful edge, celebrating the bold individuality of Gen Z.

At the core of The Flipside Collection lies an exuberant sense of youthfulness, embodying freedom of expression and artistic flair. The collection features the Lyna Bags in fresh hues of green, yellow, blue, and clear, each with a frosted finish and L’AFSHAR’s signature logo discreetly embedded inside. These sleek yet vibrant designs epitomise the blend of elegance and innovation, appealing to today’s tastemakers who seek both style and substance.

The standout of the collection is the Mini Leora Bag, designed with personalisation at its heart. Its clean, sculptural form is enhanced by a customisable chain, where wearers can add Arabic letter charms—available separately—for a touch of individuality. This unique detail transforms the accessory into a deeply personal statement piece, blending contemporary fashion with self-expression.

The collaboration combines L’AFSHAR’s refined design ethos with Samsung’s innovative spirit, offering a fresh perspective on modern luxury. With bold colours, interactive elements, and cutting-edge aesthetics, “The Flipside Collection” captures the creative and forward-thinking energy of Gen Z.