ILIA Beauty Officially Lands in the Middle East

California-based ILIA Beauty, a trailblazer in skin-centric clean beauty, is making its debut in the Middle East. ILIA’s coveted collection will be available online at Sephora and in 39 Sephora stores across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

Recognised as a leader in Sephora North America’s clean beauty sector, ILIA’s Super Skin Serum Tint and Limitless Lash Mascara consistently rank among the top products in the industry. With a focus on high-performance formulations and skin-nurturing ingredients, ILIA redefines beauty by prioritising both aesthetic enhancement and skin health. Signature products such as the Super Skin Serum Tint SPF 30 and the award-winning Limitless Lash Mascara are globally celebrated, while new favourites like the Lip Sketch Hydrating Crayon and Multi-Stick add versatile colour to any routine.

In alignment with its commitment to sustainable practices, ILIA donates 1% of Super Serum Skin Tint sales to reforestation, recently surpassing one million trees planted. The Middle East launch underscores ILIA’s mission to bring conscious beauty to a global audience, offering innovative products that not only elevate beauty routines but also contribute to a healthier planet.