Dyson Launches FIRSTS Campaign

Dyson has launched its latest campaign, *The FIRSTS,* celebrating trailblazing women from the region who are redefining success and innovation. The campaign features Marwa Al Mamari, Ameni Esseibi, and Samira Alkhamis—remarkable innovators in their fields—demonstrating how Dyson empowers their confidence to achieve extraordinary success.

Marwa Al Mamari, the first Emirati woman aerospace engineer, shattered barriers in a traditionally male-dominated field and uses her platform to advocate for women in STEM. Her dedication to innovation and technology aligns with Dyson’s mission to solve overlooked problems. The brand’s engineers developed the Dyson Airwrap™ multi-styler, perfecting it through 500 prototypes to create a tool that allows Marwa to maintain healthy hair and natural shine while effortlessly styling it.

Ameni Esseibi, the first curvy model from the Middle East, has become a leading voice for body positivity, challenging industry norms and inspiring women to embrace their true selves. Her journey of breaking boundaries mirrors James Dyson’s own path to success. As a model, Ameni relies on the Dyson Supersonic™ hairdryer, which, with its efficient drying and heat-protective technology, helps her maintain healthy curls for every runway and photoshoot.

Samira Alkhamis, one of the first Saudi Arabian women to become a professional ballerina, overcame numerous obstacles and pursued her passion with unwavering determination. Her relentless pursuit of excellence parallels Dyson’s commitment to inventing superior technology, as seen in the Airstrait™ straightener, which dries and straightens hair using only air, avoiding heat damage. This innovation ensures Samira can maintain her busy schedule with ease, keeping her hair healthy and styled.