Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture
Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.
Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.
Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.
The Galaxy S25 Edge Is a Dream Phone for Creators
With just the right features to make producing content easier, more accessible, and more dynamic.
adidas Originals and Willy Chavarria unveil SS25 collection
With ready-to-wear apparel and footwear.
Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.
Ray-Ban Meta Glasses Launch in the UAE
With a takeover at Gitano Beach Club.
Boucheron Introduces the Quatre Classique Tube Collection
With a new campaign featuring ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, and Xiao Zhang.
Converse and Kenzo Team Up for Chuck 70 Collection
Releasing a limited footwear collection.
Roksanda and & Other Stories Launch Collaborative Collection
Designed with summer in mind.
Cake The Mag’s Favourite SPFs This Summer
For the face, body, and hair.
Coach Launches Soho Sneaker Campaign
With the official launch of “Not Just for Walking”.
Bil Arabi Expands Hobb and Oula Collections
Exploring themes of identity and emotion.
The Giving Movement Launches Island Ease with beOnd
A limited-edition Spring-Summer capsule.
BDK Parfums on Their Latest Scent, “Impadia”
An exclusive Cake The Mag interview with founder David Benedek.
H&M HOME Launches Summer Resort Collection
A summer-ready range.
“Chance Eau Splendide” Joins Chanel’s Fragrance Line
Soundtracked by Angèle’s new song, “A Little More”.
Lily Collins Fronts Calvin Klein Spring 2025
Marking her first appearance for the brand.
CH Carolina Herrera Presents Spring 2025
With a focus on light pastels, floral prints, and refined eveningwear.
Bambah Launches Homeware Line
Introducing a range of table linens and plates.